Why the Tesco advert is no "class slur."

Is it really being questioned why Tesco took out adverts to apologise for their horse burgers in the Sun and the Mirror rather than the Times and the Independent?

Is it really a slur on working classes? If you buy Red tops you are poor and eat value burgers, but if you are rich then you don't and you read the Times? Or do they assume that, actually, readers of the Observer wouldn't mind eating horse anyway, being far more likely to pay for Zebra steak in a restaurant where you get to cook it on a lava hot rock, and zebra isn't that different to horse? 

Did the men in slightly more expensive suits than the managers and debate whether or not the FT was viable? (Probably would have been a good idea considering the absolute hammering the share price has taken.)

Come on, now.

What do you hand over every time you stand at the check out of your Tesco Extra, Express, or Garage? The Clubcard. The Clubcard which has allowed Tesco an unrivalled database to scrutinise your spending habits. 

I'd say if you had access to this you'd find the papers that Tesco advertised in, THEY were the ones that appear the most in the same shopping basket as their horsemeat burgers. Tesco and their marketing millions may have used the information they have spent millions of pounds over the last 15 years and done what any business with a bit of common sense would.
Who resents what most?
 It's no slur on the working classes and certain quarters* need to calm down and get off their soap boxes. *twitter.

Have ALDI issued an apology yet? I can't wait to see where they print it......